Hey! I’m Luke.

I run an online health, fitness, and lifestyle coaching company.

We work with clients all over the world, helping busy professionals and parents get into the best shape of their life without crash diets or living in the gym.

Before moving online, I spent thousands of hours on the gym floor, running my own business out of a private gym in Central London. I coached bankers, lawyers, and barristers, driven people with demanding lives. That experience showed me what actually works when time, energy, and motivation are in short supply.

When COVID hit, I started building my online coaching business.I began with zero online clients, just a laptop, a phone, and a lot of late nights. Now we’re a team of three coaches, working with over 100 clients worldwide.

And here’s what I’ve learned along the way:Real results don’t come from just smashing workouts. They come from structure, support, and a plan that fits around your life.

That’s exactly what we offer with online coaching. No quick fixes. No extreme routines. Just clear guidance, accountability, and a system that works—even if you’re juggling work, kids, and everything else life throws at you.

If you’re ready to make a change, hit the application button below.I’ll personally review it and get back to you.

Let’s get to work.

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I coach busy dads who feel like they’ve let themselves slip — physically, mentally, or both — and want to find their way back to feeling strong, capable, and proud of who they are.

The truth is, I started down this path after losing my own dad too soon. It made me look at health differently. Not as something for show, but as a responsibility — to yourself and to the people who rely on you. That hit even harder when I became a dad myself.

Over the years, my approach to fitness has matured. It’s no longer about chasing perfection — it’s about showing up consistently, building strength that carries over into everyday life, and becoming the kind of man your kids look up to.

With nearly two decades of coaching under my belt, I understand the challenges that come with trying to balance work, family, and your own wellbeing. I’m here to help other dads cut through the overwhelm and take back control — one smart step at a time.