With over 11 years in the health and fitness industry, Luke has helped thousands of out of shape parents and time poor professionals transform how they look and feel.

Luke comes from a strong sporting background. He played rugby for many years, ran ultra marathons, and competed in multiple fitness events. He believes in leading from the front.

Before moving online, Luke spent years coaching face to face on the gym floor in a private gym in Central London. He worked with high performing professionals from top banks and law firms.

When COVID hit, Luke transitioned his business online. This opened the door to helping people all over the world.

Today, Luke and his team support hundreds of clients globally.

That journey shaped his core philosophy. To cut through the noise. And prove you do not need to put your life on hold to become your best.

The approach is habit focused. Built on small, sustainable change. And consistent effort over time.

I started my fitness journey as a client. I was medically obese and had very limited gym experience when I began. Over my first 18 months working with my coach on dialling in my nutrition, learning how to lift in the gym, and increasing my daily movement, I managed to lose 35kg (77lb).

The gym where I was finding my feet in my fitness journey was also where I first met Luke, who went on to become one of the biggest influences on my own transformation.

After a few more years of working on my own strength and fitness, taking part in long-distance trail runs, rowing competitions, and jiu jitsu, I decided to get qualified and use the skills I had learned to help other people achieve the results that changed my life.

Having been through the process myself, and having helped clients both in person and online get into the shape of their lives, I now use that experience to set you up with a plan that fits your lifestyle.

We will also work together through any challenges you may encounter, focusing on making small, sustainable shifts in habits and behaviours so you can achieve results that last a lifetime.

I coach busy dads who feel like they’ve let themselves slip — physically, mentally, or both — and want to find their way back to feeling strong, capable, and proud of who they are.

The truth is, I started down this path after losing my own dad too soon. It made me look at health differently. Not as something for show, but as a responsibility — to yourself and to the people who rely on you. That hit even harder when I became a dad myself.

Over the years, my approach to fitness has matured. It’s no longer about chasing perfection — it’s about showing up consistently, building strength that carries over into everyday life, and becoming the kind of man your kids look up to.

With nearly two decades of coaching under my belt, I understand the challenges that come with trying to balance work, family, and your own wellbeing. I’m here to help other dads cut through the overwhelm and take back control — one smart step at a time.