How To Stop Giving A Sh** What People Think.

First, is that even the right question to ask?

I have been trying so long to find the answer.

I’m starting to think maybe I have been asking the wrong question.

‘Do you know what it’s like to be in your own head and nothing else matters? Do you know what it feels like to give a shit so much about what everybody thinks, yet not care at all. When you can get to that place amazing sh** happens. You know why? Because you stop being scared’ @garyvee

Is that the secret?

To care and not care at all.


My achilles heal.

Or as some of my friends will say ‘my left knee’.

Even this blog.

There is a miniature Luke in my brain whispering in my ear some bs about how this and every message I post will be received.

Another example. Speaking on Instagram stories. So trivial. Yet it has terrified me.

You know that face you make when you slam a tequila or sambuca shot?

That’s my face when I hear back the sound of my own voice.

As well as fear of failure. Fear of judgement. Fear of what people might think.

How do we get better at developing a ‘giving a sh** but caring less’ attitude?

To deeply care and not care at all.Is this the way to go about it?

I definitely think searching inward rather than outward has helped me.

Trying to figure out what it is I am actually scared of.

Don’t let what you create in your own head hold you back.

Don’t be afraid to eventually try.

I am confident the older version of us will thank us.