FITTER. FASTER. STRONGER.1% BETTER.
MEET THE COACHING TEAM
Our coaching team includes myself (Luke), Coach Alfie, and Coach Phil. We’re three coaches with different backgrounds but the same mission—to help busy people build a body and life they’re proud of without extreme diets or unrealistic plans.
Together, we bring decades of combined experience, and we coach as a team. That means you’re not just getting one perspective—you’re getting full support, honest feedback, and a clear plan that actually works.
What Is Online Coaching — And How We Help
Life’s too short to go through it feeling nowhere near your best.
Low on energy. Getting through your weeks. Prioritising everyone and everything else but yourself.
That’s where we come in.
Our coaching programme is built for business owners, busy professionals and parents in their 30s and 40s who’ve lost their way with health and fitness — and want it back.
We work with people all over the world. Anywhere, anytime — all through our coaching app.
You get structure. You get support.
You get a clear plan to follow — and the accountability to actually stick to it.
No more second-guessing your food or workouts. No more starting over again on Monday.
Just simple, proven steps that fit your life.
Yes, we’ll help you drop body fat. Yes, we’ll help you get fit and strong.
But more than that — we’ll help you feel in control again.
Stick with us, and we’ll get you into the best physical and mental shape of your life.
No fads. No fluff. No BS.
Programme Details & How We Do This
When you join the programme, we start with a Game Plan Call.
This is where we build your plan together — setting clear commitments, identifying the habits and behaviours to focus on, and creating a nutrition approach that fits your lifestyle.
From there, everything runs through our coaching app — so you’ve got structure, clarity, and support at your fingertips.
Inside the app, you’ll get:
• A personalised training plan
• Clear nutrition targets and guidance
• Daily habit tracking
• Weekly check-ins with your coach
• Direct messaging for support and feedback
We adjust your plan as life changes — so it stays realistic and effective.
Simple, flexible, and designed to work around your life — not take it over.
Our Coaching App: Your Ultimate Accountability Tool
We keep things simple — and everything runs through our coaching app.
You’ll have your training, nutrition, check-ins, all in one place. No confusion, no spreadsheets, no back and forth. And we prefer to communicate with you directly via message or whatsapp.
Your training plan is built around your goals, equipment, and schedule. Your nutrition is flexible — we’ll help you make it work around real life. You’ll check in weekly so we can track progress and make adjustments. And if you need anything, you can message us directly.
We make sure you’re never guessing what to do. And you’ll always feel supported, accountable and in control.
This isn’t a one-size-fits-all plan — it’s coaching built for you.
