We Lead the Way in Transforming Busy Parents and Professionals
We help people who feel out of shape, low on energy, and short on time get into the best physical and mental shape of their lives.
FITTER. FASTER. STRONGER.1% BETTER.
MEET THE COACHING TEAM
Our team includes myself (Luke), Coach Alfie, and Coach Phil.
Three coaches. One shared mission to help busy people build a body and life they’re proud of without falling into extreme diets or all or nothing plans.
We understand what it’s like trying to juggle work, family, and personal health. That’s why our focus is on helping you take back control, one step at a time.
Most of our clients are busy professionals, business owners, and parents who, for whatever reason, aren’t where they want to be with their health, fitness, or confidence and are ready to make a change.
We don’t believe in average results. We want to help you get into the best shape of your life, both physically and mentally.
Between us, we bring decades of experience and have coached thousands of clients worldwide.
We’re aligned in our approach, we care about what we do, and we’re committed to giving you the best coaching experience possible.
What Is Online Coaching — And How We Help
Life’s too short to go through it feeling nowhere near your best.
Low on energy. Running on caffeine. Getting through the week but never really feeling in control.
That’s where we come in.
Our coaching programme is built for business owners, busy professionals, and parents in their 30s and 40s who’ve lost their way with health and fitness and want to get back to feeling fit, confident, and capable again.
We’ll help you build structure around your nutrition, training, and routines so you know exactly what to do, even on your busiest days.
You’ll have a coach in your corner for support, accountability, and clear direction, all through our coaching app.
No more second guessing your food or workouts. No more starting over every Monday.
Just simple, proven steps that fit your lifestyle and actually last.
Yes, we’ll help you drop body fat. Yes, we’ll help you get fitter and stronger.
But more importantly, we’ll help you feel like yourself again, with more energy, focus, and confidence to show up at your best every day.
No fads. No fluff. No BS.
Programme Details & How We Do This
When you join the programme, we start with a Game Plan Call.
This is where we build your plan together — setting clear commitments, identifying the habits and behaviours to focus on, and creating a nutrition approach that fits your lifestyle.
From there, everything runs through our coaching app — so you’ve got structure, clarity, and support at your fingertips.
Inside the app, you’ll get:
• A personalised training plan
• Clear nutrition targets and guidance
• Daily habit tracking
• Weekly check-ins with your coach
• Direct messaging for support and feedback
We adjust your plan as life changes — so it stays realistic and effective.
Simple, flexible, and designed to work around your life — not take it over.
Our Coaching App: Your Ultimate Accountability Tool
Tailored Training. Flexible Nutrition. Full Support.
Your Training
We build your plan around you — your goals, your schedule, and the equipment you have. Whether you’re training at home, in the gym, or on the move, we make sure it fits. Every phase of training is progressive and purposeful. Designed to get you stronger, fitter, and more confident without burning you out. We focus on quality, not quantity. Sessions that get results and work around your life.
Your Nutrition
We don’t prescribe strict meal plans or diets — that’s the last thing anyone needs.
Instead, we work with you to build a pattern of eating that feels practical and sustainable, focusing on your habits and real life.
You’ll get structure that’s clear and easy to follow, but also flexible enough to fit around work, family, social life, and everything else.
This isn’t about restriction. It’s about meeting you where you are right now, setting you up with a simple plan, and making adjustments based on your goals.
You’ll know exactly what you’re doing and why — and have full support every step of the way.
Check-Ins & Support
Each week, you’ll get a personalised pre-recorded video from us breaking down everything you’ve logged — training, nutrition, habits, progress — so you know exactly what’s going well and what to focus on next.
You’ll also check in with us directly. We’ll review how things are going, make adjustments if needed, and keep you moving forward. No starting over. No guesswork.
If we haven’t heard from you, we’ll check in again before the weekend. That’s two touchpoints from us — because we know how important it is to feel supported and accountable in the process and mission at hand.
We’re not just here to write plans. We’re here to build a strong relationship, support you through the ups and downs, and make sure you stay consistent.
This is real coaching, built around you.
