FITTER. FASTER. STRONGER.1% BETTER.
MEET THE COACHING TEAM
Our coaching team includes myself, Luke, along with Coach Alfie and Coach Phil.
We’re three coaches with different backgrounds but the same mission — to help busy people like you build a body and life they’re proud of without extreme diets or unrealistic plans.
We understand the challenges that come with life, family, work, and trying to balance it all while looking after your own health. Our job is to help you reclaim that — one step at a time.
We work with people who’ve let things slip, physically or mentally, and are ready to feel like themselves again. To feel fit, strong, capable, and proud of who they are, whether that’s for themselves, their career, or their family.
Between us, we bring decades of experience and have helped thousands of people around the world. We’re on the same page, we genuinely care, and we’re always working to give you the best possible coaching experience.
What Is Online Coaching — And How We Help
Life’s too short to go through it feeling nowhere near your best.
Low on energy. Getting through your weeks. Prioritising everyone and everything else but yourself.
That’s where we come in.
Our coaching programme is built for business owners, busy professionals and parents in their 30s and 40s who’ve lost their way with health and fitness — and want it back.
We work with people all over the world. Anywhere, anytime — all through our coaching app.
You get structure. You get support.
You get a clear plan to follow — and the accountability to actually stick to it.
No more second-guessing your food or workouts. No more starting over again on Monday.
Just simple, proven steps that fit your life.
Yes, we’ll help you drop body fat. Yes, we’ll help you get fit and strong.
But more than that — we’ll help you feel in control again.
Stick with us, and we’ll get you into the best physical and mental shape of your life.
No fads. No fluff. No BS.
Programme Details & How We Do This
When you join the programme, we start with a Game Plan Call.
This is where we build your plan together — setting clear commitments, identifying the habits and behaviours to focus on, and creating a nutrition approach that fits your lifestyle.
From there, everything runs through our coaching app — so you’ve got structure, clarity, and support at your fingertips.
Inside the app, you’ll get:
• A personalised training plan
• Clear nutrition targets and guidance
• Daily habit tracking
• Weekly check-ins with your coach
• Direct messaging for support and feedback
We adjust your plan as life changes — so it stays realistic and effective.
Simple, flexible, and designed to work around your life — not take it over.
Our Coaching App: Your Ultimate Accountability Tool
Tailored Training. Flexible Nutrition. Full Support.
Your Training
We build your plan around you — your goals, your schedule, and the equipment you have. Whether you’re training at home, in the gym, or on the move, we make sure it fits. Every phase of training is progressive and purposeful. Designed to get you stronger, fitter, and more confident without burning you out. We focus on quality, not quantity. Sessions that get results and work around your life.
Your Nutrition
We don’t prescribe strict meal plans or diets — that’s the last thing anyone needs.
Instead, we work with you to build a pattern of eating that feels practical and sustainable, focusing on your habits and real life.
You’ll get structure that’s clear and easy to follow, but also flexible enough to fit around work, family, social life, and everything else.
This isn’t about restriction. It’s about meeting you where you are right now, setting you up with a simple plan, and making adjustments based on your goals.
You’ll know exactly what you’re doing and why — and have full support every step of the way.
Check-Ins & Support
Each week, you’ll get a personalised pre-recorded video from us breaking down everything you’ve logged — training, nutrition, habits, progress — so you know exactly what’s going well and what to focus on next.
You’ll also check in with us directly. We’ll review how things are going, make adjustments if needed, and keep you moving forward. No starting over. No guesswork.
If we haven’t heard from you, we’ll check in again before the weekend. That’s two touchpoints from us — because we know how important it is to feel supported and accountable in the process and mission at hand.
We’re not just here to write plans. We’re here to build a strong relationship, support you through the ups and downs, and make sure you stay consistent.
This is real coaching, built around you.
